Starbucks Internal Brand Storytelling

Starbucks Internal Brand Storytelling

The Brew

Communicate monthly to the retail employee audience, barista to leader, about company initiatives, social impact updates, and storytelling. Use interactive publication features for iPad to create a digital magazine with an editorial feel.

Team
Andrew Vagner, art director
Kelly Fulton, designer

Partner App

Engage with retail baristas about topics important to them: benefits, company perks, coffee education, pop culture, and more. Design a system for creating serial content and brand a third-party app to feel unique to Starbucks and the people using it.

Team
Andrew Vagner, art director and designer
Kelly Fulton, designer
Allison Arrington, senior strategy manager
Yobel Mengistu, strategist and copywriter
Kelsie Carlos, strategist and copywriter
Rachelle Askman, strategist and copywriter

Project Tetris

Create a campaign and communications assets to deliver updates about team space shifts in the office. Use a vibrant visual identity to thread resources, emails, and signage together to signal communications about the program.

Team
Andrew Vagner, art director
Kelly Fulton, designer

Starbucks Internal Brand Storytelling

Communicate monthly to the retail employee audience, barista to leader, about company initiatives, social impact updates, and storytelling. Use interactive publication features for iPad to create a digital magazine with an editorial feel.

Engage with retail baristas about topics important to them: benefits, company perks, coffee education, pop culture, and more. Design a system for creating serial content and brand a third-party app to feel unique to Starbucks and the people using it.

Create a campaign and communications assets to deliver updates about team space shifts in the office. Use a vibrant visual identity to thread resources, emails, and signage together to signal communications about the program.

andrew j. vagner